By Chris Ogunlowo
Style is nothing without substance
PR can’t disguise mediocrity
Sponsored posts don’t buy market share
Right for the brand is not the same as right for the consumer
Brand authenticity first before brand engagement
Not all Facebook Likes count
Instagram likes are good but nothing trumps real world admiration
PowerPoints don’t guarantee Power
Not all retweets are consumers’ endorsement
It went viral doesn’t mean it made sense
Attention is not relevance
A bad product with the best social media campaign is still a bad product
What shall it profit a brand to gain online presence and lose everything offline?
If your brand relies on its financial strength for survival, then keep the change
Don’t confuse Twitter followership for market acceptance
Some photo ops are just dress rehearsals for brand failure
If rebranding is not complemented by authenticity, failure is guaranteed
A brilliant brand manifesto may mesmerize but it takes an authentic brand to sustain it
Be clear on your brand’s proposition
Value first, before rebranding
*Chris Ogunlowo is a Writer, Creative Director and Principal Partner at Kwirkly, a growing advertising agency. Twitter: @chrisogunlowo
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