Nollywood movie producer Kunle Afolayan has started an aggressive marketing campaign for his new movie.
The movie titled October 1 will premiere in Lagos state Nigeria on Wednesday the first of October 2014.
Kunle Afolayan was spotted in Ikeja yesterday with a Mercedez Benz car bearing his movie title plate number. The plate number was the center of attention.
See more pics below:
The movie reportedly cost the actor close to 50 million to complete.
The custom plate number approach is a smart marketing trick.
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